Friday, April 13, 2012

The "Carrefour International"

Carrefour International
Most national pavilions at Expo 67 had integrated gift shops and restaurants to satisfy the visitor's desire for folkloric souvenirs and exotic foods.

For those that didn't want to face the hours of queuing required to enter said pavilions, another area at Expo offered a one-stop international shopping and dining experience: the "Carrefour International".

Located at the northern tip of the La Ronde amusement area, the Carrefour International was a vast plaza of shops and restaurants, operated by many of the same countries as those found in the rest of Expo 67.

Carrefour International
The complex was a series of triangular units with walls of plywood skin and pyramidal roofs; the visual emphasis was on pictorial graphics and lighting. Courtyards, fountains and trees dotted the entire area.

The Carrefour was comprised of 40 small shops and boutiques, some 400 square feet each. Sit-down restaurants included a Bavarian Beer Garden (seating 750), an English pub (seating 175), a Swiss fondue restaurant (seating 170), a Czechoslovakian restaurant (seating 150), a Dutch restaurant (seating 100), and a Hawaiian theatre-restaurant with Polynesian food and entertainment.

8 snack bars and 7 food shops specializing in foreign items completed the Carrefour's gastronomic offerings.

Carrefour International
One of the prominent features of the International Carrefour was an elaborately decorated antique carrousel, already over 100 years old by 1967. Built in Belgium, it had been completely restored to its original splendor, though the original steam power had been replaced by electricity. Visual and sound effects ensured that the old time charm of steam operation was preserved.

Carrefour International

From Expo Inside Out, a shopper's guide to Carrefour International:

Carrefour International
"The easiest and best place to shop is in Carrefour International on Ile Ronde - amidst the restaurants, merry go round, post-office and bank. The best boutiques are:

Morocco ★★★★★
– excellent leather: hassocks, shoes, purses, wallets – rugs – brass.
Iranian Handicrafts ★★★★★
– carpets – fur hats – mitts – jewelry – linens. All at very reasonable prices.
Tunisia ★★★
– Leather shoes – perfume – silver jewelry.
Cuba ★★★
– Cigars – humidors – straw bags.
Africa ★★★
– Skins - beads – wood carvings.
Yugoslavia ★★★
– Suede Coats – shoes – linens.
The following boutiques have a few interesting items: Germany ★★ has knives, dolls, and stuffed animals but most of these items can be bought in department stores in Montreal, anytime. U.S.S.R. ★★ has wooden toys and dishes and amber. The Swiss Fondue Pot ★★: after enjoying Swiss Fondue in the restaurant, you can buy fondue pots and cheese to take home. Swiss candy is also on sale. And Thailand ★★ has a selection of jewelry and silver."



The video below shows footage of this "Swiss Fondue Pot" restaurant located in the Carrefour. Legend has it that the popularity of cheese fondue in 60's Quebec is directly related to its presence at Expo. The video's narrator even states that chocolate fondue was a dessert specially created for Expo 67...!



images: (1) Dixon Slide Collection
(2 and 4) expo67.ncf.ca
(3) personal collection, from the Man and His World 1968 guide
With special thanks to DC Hillier for his retouching skills on photo 1.

Sunday, March 18, 2012

Klaus Bürgle

Klaus Bürgle
100-storey residential towers, jet powered commuter trains, 1968.

The graphic artist Klaus Bürgle was born in Stuttgart, Germany in 1926.

Bürgle studied at the the Stuttgart State Academy of Art and Design from 1948 to 1951. After a 1-year stint working at a graphic design firm, he decided to go freelance. It was in 1953 that he began illustrating for science and technology magazines such as Das Neue Universum ("The New Universe").

Throughout the 1950's and 60's, Klauss Bürgle created countless covers and interior illustrations for a wide variety of popular science books and magazines, as well as working on scientific-themed television shows. While space exploration was certainly his favorite subject, many of his works show futuristic cities and transport.

Much like Star Trek or Expo 67 itself, I've always loved how the "future" was depicted in the past...!

Klaus Bürgle
"Air station" connected to rail system with parking for thousands of cars, 1955.

Klaus Bürgle
Interchange with seperate levels for cars and public transit, 1965.

Klaus Bürgle
Multi-storey expressway with overhead monorails, 1959. (I love the cars...!)

Klaus Bürgle
A fully automated rapid transit system carrying both people and cars, 1969.

Klaus Bürgle
Remote-controlled high-speed tube trains, above and below ground, 1967.

Klaus Bürgle
Polar-region air terminal, 1953.

images: retro-futurismus.de

Monday, March 12, 2012

SPRING BREAK AMÉRICAIN : AUCUN DANGER N'ARRÊTE LES ÉTUDIANTS À CANCUN.


Voici revenu la folle période de la semaine de relâche scolaire. Elle n'a pas la même signification d'un pays à l'autre ou...d'un étudiant à l'autre. Pour certains c'est un temps de repos, de ressourcement, de réflexion. Pour d'autres, c'est une semaine de lecture et de rattrapage dans les travaux scolaires. Mais pour la majorité des collégiens américains, le "Spring Break" veut dire : vacances au soleil du sud, parties à n'en plus finir, et une foule d'activités permettant de s'amuser, de lâcher son fou, et de se changer les idées. Au diable la discipline et les études ! On n'obéit à rien ni à personne. On vit au rythme de ses fantaisies. On profite de la liberté et de la jeunesse, avec excès et insouciance. Dans de telles circonstances et avec un état d'esprit semblable, on ne sera pas étonné que les directives ou les avertissements des autorités publiques, concernant d'éventuels dangers du spring break, soient pas mal ignorés par les collégiens en goguette.



Ainsi, pour la troisième année consécutive, le Département de la Sécurité Publique du Texas (DSPT) a mis en garde les jeunes de cet état du sud des USA contre les dangers de se rendre au Mexique pour la relâche. Le DSPT faisait spécifiquement référence à la violence engendrée par les activités criminelles des cartels de la drogue dans le pays voisin, situé au sud des États-Unis. On recommandait aux vacanciers étudiants d'éviter particulièrement certains bars et certains clubs de nuit de Cancun, Acapulco, Mazatlan, Cabo San Lucas et Tijuana. Évidemment, le département du tourisme mexicain, et les responsables à l'ambassade du Mexique, ont protesté vigoureusement contre ces avis du DSPT. Ils les jugent trop alarmistes et exagérés. Il faut dire que les agents économiques mexicains tiennent beaucoup à cette clientèle américaine. Elle est payante puisque chaque étudiant dépense en moyenne $ 500 durant son court séjour au Mexique. Il est vrai que certains hôtels ne désirent pas accueillir ces jeunes souvent trop turbulents, qui font du vandalisme ou troublent la quiétude des autres clients.



Mais tout indique que les mises en garde du DSPT n'ont pas été entendues ni respectées. D'après les réservations d'hôtels (dont plusieurs affichaient complet), Cancun était déjà assurée d'être cette année la destination numéro 1 des étudiants pour le Spring Break. L'an dernier c'est Punta Cana et la République Dominicaine qui avaient obtenu les faveurs des collégiens américains qui ont voyagé en dehors de leur pays, en cette période de relâche. Interrogés à savoir pourquoi ils voulaient passer leurs vacances à Cancun malgré les avertissements de danger à cet endroit, quelques étudiants ont répondu qu'ils avaient mis de l'argent de côté pendant des mois afin de se payer du bon temps là-bas. "Peu importe, ont-ils affirmé, nous aurons du plaisir malgré tout". Parmi les moyens de se faire du fun, il y a les fameux concours de LA PLUS BELLE FILLE EN BIKINI ou ceux de LA FILLE QUI SECOUE LE MIEUX SON POPOTIN. Voici un exemple de ce dernier genre de compétition. Ça date d'il y a deux ans, sur la plage de Panama City, en Floride. Vous constaterez qu'il y a forcément de meilleures candidates que d'autres. Ça crève les yeux ! Oh Boy !

Sunday, March 4, 2012

Betsy McCall at Expo 67

Betsy McCall at Expo 67 
In 1951, McCall's women's magazine introduced a paper doll called Betsy McCall; a spunky little girl with a pug nose, brown eyes and a brown bob.

An instant hit, the editors of McCall's had rightly guessed that mothers would be even more inclined to buy their magazine if it contained a nice little extra for their daughters. Each month, little girls across America begged their mothers for the very latest Betsy. Additionally, for a small fee (25¢ in 1967) paper dolls printed on cardboard could be ordered by mail.

Appearing in most issues of the magazine from 1951 to 1995, each Betsy McCall installment came with a set of paper dolls and clothing, as well as a fun little story meant to inspire children as they played. Sometimes Betsy would be helping Mom around the house, working in the yard, or celebrating a holiday.

In August of 1967, Betsy and her family visited Expo 67. She wrote to her cousin Linda of her Expo adventures:

Betsy McCall at Expo 67

Betsy McCall at Expo 67 
"All five of us have been touring the fair - the twins in a pushcart like zillions of other babies," wrote Betsy. "It's hard for me to describe the buildings very well because they are like nothing you've ever seen, so I'm sending snapshots Daddy took."

Betsy McCall at Expo 67 
"We rode on the monorail, which is a railroad in the air; it slips through the United States pavilion and comes out the other side - Daddy says it's like a squiggly worm going through an ENOURMOUS apple..."

Betsy McCall at Expo 67
original image source: thebleudoor.com

Saturday, February 25, 2012

Montreal's "Men in Yellow"

Montreal's "Men in Yellow"
To the millions of visitors anticipated at Expo 67, the city of Montreal wanted to show itself as modern, dazzling and cosmopolitan. And a modern and dazzling city could not be dirty. Enter the "Men in Yellow".

Montreal's "Men in Yellow" 
Dressed in yellow suits, Montreal's litter-pickers assured that city streets were clear of paper, litter and other light refuse from the months of March to December. Armed with a pincer-stick, broom and shovel, the eagle-eyed men scoured the city's streets mounted on special carrier-tricycles.

The tricycles were acquired in 1962, and by 1964, Montreal's Roads Department counted 80 of them divided amongst 5 sectors: north, south, east, west and center. Scooter-mounted supervisors linked by radio to the complaints department ensured that any urgency was quickly dealt with...

Montreal's "Men in Yellow" 
images (1) centredepaix.org
(2-3) personal collection (Montreal '64 magazine)

Friday, February 17, 2012

PLB's "Katimavik" T-Shirt

PLB's "Katimavik" T-Shirt
 PLB has done it, again!

For spring 2012, Pier-Luk Bouthillier proposes a design that pays homage to one of my personal favorite symbols of Expo 67: the "Katimavik".

The Katimavik was the dominant element of the vast Canadian pavilion at Expo 67. At 109 feet high, visitors could climb to the top of the structure for breathtaking views of the Expo site.


The word "katimavik" means "meeting place" in Inuktitut, symbolizing Canada's role as host at Expo 67.

Interesting to note, "katimavik" can also mean "to take care of". This adds a deeper meaning to the design: "taking care of" our planet is one of PLB's core values...

Available in men's or ladies', in asphalt or black.

PLB's "Katimavik" T-Shirt 
photos: Patrick Cardinal
design: PLB