Disneyland's House of the Future

The House of the Future was an attraction that debuted in 1957 at the Disneyland theme park in Anaheim, California. Sponsored by the Monsanto Chemical Company, the ultra-modern house was almost entirely synthetic.

Set in the year 1986, the House of the Future's 4 equal wings seemed to float above its beautifully landscaped grounds and waterfalls.

The house's designers, Marvin Goody and Richard Hamilton.

Designed by Marvin Goody and Richard Hamilton of the Goody Clancy firm in Boston, Massachusetts, the 1280 square foot structure took 2 years to develop. Originally members of the faculty or architecture at the Massachusetts Institute of Technology, Goody and Hamilton were hired by Monsanto to find new markets for plastic products. They eventually formed their own private firm to take over the commercial planning of the project.

A 1966 magazine article describing Monsanto's futuristic plastic house.

The House of the Future was made from 8 prefabricated plastic modules, placed one on top of the other, forming the ceiling, floor, and wall (the remaining walls were windows). When the modules originally arrived at Disneyland for assembly, receiving clerks thought they were part of a boat!

The central core of the house contained the kitchen and bathrooms, while the four wings each contained one room. The entire structure was solidly anchored to an earthquake rated concrete foundation.

The House of the Future under construction, in early 1957.

Construction at Disneyland began on January 7, 1957, and was completed by early June. A special preview day was held on June 11, 1957, while the official public opening of the House of the Future was held the next day.

An estimated 60,000 visitors toured the House of the Future each week.

Upon entering, visitors found themselves in the dining and family room, a place where the family of the future would play, rest, and dine on stylish plastic furniture. Nearby, the Atoms for Living Kitchen awed guests with futuristic amenities such as the microwave oven.

The 2 children’s bedrooms followed, one for the boy of the future and one for the girl of the future, as well as the shared kids’ bathroom. The master bedroom and the main bathroom were next on the tour, which concluded itself in the sleek living room, featuring a giant, wall-mounted television and built-in high fidelity equipment.

The futuristic kitchen featured an ultra-sonic dishwasher.

The dining room of the future... with plastic dishes, of course!

The ultra-modern bathrooms were completely molded in plastic.

A night view of the House of the Future.

An illuminated replica, in a limited edition of 1000, produced in 1996.

The House of the Future is yet another example of the retro-futuristic aesthetic that I adore, reminding me a bit of Jacque Fresco's designs...

Vanished today, there continues to be subtle tributes to the House of the Future both at Disneyland and Walt Disney World...




images: (1) yesterland.com
(2, 4 & 11) flickr.com
(3, 5 & 6) davelandweb.com
(7, 8, 9, 10 & 12) LIFE photo archive

Tupperware

Tupperware was invented by Earl Silas Tupper in the mid-1940's. Originally a DuPont chemist, Tupper developed his liquid proof, airtight plastic containers by mimicking the lids of paint cans.

Tupper experimented with department store sales, but as Businessweek reported in 1954, "in retail stores [Tupperware] fell flat on its face."

Plastic containers were still a new phenomenon at that time, and it became clear that they required explanation or demonstration... Enter Brownie Wise.

Detroit-native Brownie Wise had been selling household products for the Stanley Home Products company in the late 1940's. Purchasing through local distributors, Wise began to offer Tupperware as part of her product line, and by 1948, she was moving enough Tupperware to attract Earl Tupper's attention. The 2 met, along with several other distributors, to discuss a new distribution plan. Based on the home party plan pioneered by Stanley Home Products, Wise refined and expanded the concept, and the ubiquitous "Tupperware party" was born. Even today, this direct marketing strategy remains the exclusive outlet for Tupperware.

By the 1950s, sales and popularity of Tupperware exploded.

At a time where women came back from working during World War II, only to be told to "go back to the kitchen", Tupperware became a method of female empowerment. Brownie Wises' influence among women, as well as the lavish gifts and parties designed to motivate Tupperware representatives, all contributed to the company's success.

Tupperware's biggest party was the yearly Jubilee. To this day, the Jubilee continues, with rallies being held in major cities to recognize and reward top-selling demonstrators, managers and distributorships...

images: (1 and 3) tupperdiva.com
(2-4-5) flickr.com

The Polymer Pavilion

The groovy Polymer pavilion was located on Île Sainte-Hélène, near the Metro station. The pavilion was sponsored by the Polymer Corporation of Canada, a company that, in 1967, supplied more than 90 nations with synthetic rubber, latex and plastic.

The pavilion's architecture had a fluid, molded-plastic quality. Crowning the pavilion was an intriguing metal sculpture named Curiosity, which summed up the theme of Polymer's presentation. Cylinders 3 feet wide provided entrances at the east and west sides of the pavilion.

The pavilion had 2 levels. The upper level explored the fascination of electrostatics, the phenomena of wave motion and the nature of light and color. Visitors learned about the factors that made things take their particular shape.

Along the ramps that lead from one level to another, displays illustrated the countless marvels that could be obtained by the polymerization, or mixing, of natural elements.

The lower level discussed the sub-microscopic world of molecules. Huge, blown up models of molecules could be observed. A comic exhibit of organic trickery, such as rubber made to look like cheese, demonstrated the polyvalence of polymer compounds.

images: (1) alamedainfo.com
(2) flickr.com
(3) personal collection