Thursday, February 15, 2007

The General Expo 67 Hostess

"How do I look?"

Each country represented at Expo 67 hired its own hostesses.

There were also general hostesses, employed by the Canadian Corporation for the 1967 World Exhibition, who were stationed at 15 strategic information booths throughout Expo. These girls answered visitors' questions, guiding them to all the sights that Expo 67 had to offer.

General hostesses at parliament in Ottawa.

The general hostess uniform was designed by Montreal designer Michel Robichaud. It consisted of a conservative light blue Fortrel polyester suit, which was worn with a hat and gloves (of course).

A brooch of the Man and His World emblem completed the ensemble.

A rainy-day raincoat was also included as part of the hostesses' uniforms, with a hood that reminds me of Emilio Pucci's Space Bubble helmets...

Variations of the official hostess uniform, including, a mod rain coat (left).

images: library and archives Canada

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