At The Beach 1966

My search for the perfect old-school Coppertone-type fragrance may finally be over. I'm hopeful about a scent I've just ordered online: At The Beach 1966, by perfumery CB I Hate Perfume.

CB I Hate Perfume was launched in 2004 in New York City by Christopher Brosius, who had previously founded cult-fave Demeter Fragrance Library (makers of the Play-Doh fragrance, among others).

Describing himself as an artist that uses scent as his medium, Brosius' range of unique, hand blended fragrances reflect fun, individuality and his own scent memories. What Christopher Brosius "hates" is the mass-produced stuff found in department stores.

According to the product description, At The Beach 1966 is "the exact recreation of a hot summer’s day spent lying in the sun [...] An absolutely brilliant and faithful interpretation of classic Coppertone meets beach..."

But the clincher for me was: "if you loved the smell of classic Coppertone tanning lotion, your jaw will hit the floor when you try this..."

• UPDATE (May 15): I'm in suntan lotion heaven!

images: (top) luckyscent.com
(bottom) pierjewelry.com