Saturday, December 15, 2007

Graphis Magazine's Special Expo 67 Issue

In 1967, Graphis, a Swiss magazine dedicated to graphic and applied art, dedicated the entire issue #132 to the 1967 World Exhibition in Montreal.

Hailing Expo as "a unique art form", the special issue sought to draw attention to the "significant artistic accomplishments produced by the occasion" from a design viewpoint. Subjects included Environmental Aspects of Expo 67, Official Graphics at Expo 67, design reviews of pavilions and exhibits (including Quebec, U.S. and Czechoslovakia) as well as a feature on La Ronde.

The result is an exquisite document about Expo's most successful designs, and the small graphic details so often overlooked by the general public...

Panels used to identify shops of various nations.

A shot of the interior (top) and floorplans (bottom) of the Quebec pavilion.

Animal pictograms designed for the Victoria parking lot.

Colorful panels adorned Expo's many snack bars and refreshment concessions.

images: personal collection

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