Sunday, March 16, 2008

Expo Inside Out!

Another magazine figures prominently in my Expo 67 collection. Acquired in 1997, Expo Inside Out! was my first ever Expo collectible.

Ironically, the item that inaugurated my collection was not in any way an official souvenir. Published by Omniscope Magazine of Westmount, Quebec, Expo Inside Out! was a 48-page unauthorized guide to "what to see" and "what to avoid", at Expo 67.

From the foreword:

"We have not attempted an encyclopedia of Expo. Nor have we collected hymns of praise for Man and his World. [...] Our guide is highly unauthorized [...] Our research was done without benefit of red-carpet V.I.P. treatment, and all opinions expressed here are either personal or objective. They are not Expo approved."

Using a 5-star rating system, every pavilion, many rides and shows, as well as some services were scrutinized by this publication. Every facet of touring Expo 67 was discussed, including restaurant and bar reviews, shopping guides, and touring Expo with children. Various pre-planned tours were proposed for those visiting with time constraints. Routines were suggested for rainy and/or overly crowded days.

The result offers a completely different view of Expo 67. Often funny, the scathing reviews are my favorites:

"Venezuela is the fastest pavilion at Expo
if you skip the film. Skip the film."

"Germany is a pavilion through which you
walk slowly, wondering what you're missing..."

"[La Spirale] spirals up. It spirals down.
What did you expect for a dollar?"

images: personal collection

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