Monday, May 8, 2006

The Expo 67 Logo

I have always had an interest in logos and corporate identities. I remember helping my dad create a logo for his company when I was in grade school.

Designed by Montreal industrial artist Julien Hébert, the Expo 67 logo is a timeless design with it's avant-garde lower-case font (Optima) and it's circle of stick-figure men, arms outstretched in fellowship. Instantly recognizable, infinitely elegant, the graphic symbol of the 1967 World Exhibition is as close to perfection as a logo could be...

But, as you know by now, I have a biased opinion when it comes to Expo 67!


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